Department Of Visual Communication Design

• 1-1,2

  CurriculumThis table demonstrates the curriculum accroding to academic year.

  1- 1	SEMINAR FOR ACADEMIC LIFE 1. Summary of the course This course is to assist university freshmen in CRM designing to adapt university life well through the instruction and counselling of supervising professor. (This course is composed of self analysis, personality type test, career research, instruction for the success of university life, career plan and direction setting, CRM designing method and CRM designing. The course should be teaching in classes of the students by supervising professor.) 2. Course objectives This course is to motivate the students before the mid term exam and provide students with self analysis, personality type test (MBTI or TCI) and career research (YAT test). Also, this course shall has a plan to instruct the students to enhance the efficiency of university life through career and time management. In addition, this course is to make a chance for the students to have practical assistance to university life by providing study method, report designing strategy and the information on academic system and various kinds of internal programs of the university. After the mid term exam, the students will be instructed to set the direction of career designing through continuous counselling of supervising professor and the students will be able to establish CRM designing and execution plan.
  1- 1	SOFTWARE AND AI Software and AI (Artificial Intelligence) course aims to educate the basic concepts of software and computational thinking to use them in various applications. It allows students of various majors to experience the core technologies of the 4th industrial revolution, such as big data, machine learning, and AI. It also introduces various applications of AI so that students can easily apply these technologies to their field of study. This course classifies the lecture types into three categories, and adjust the lecture difficulty according to the student's academic ability.
  1- 1	2D GRAPHICS A Finding new problems by bring up a problem about the role and situation of communication design in the social and cultural context. In addition, learning comprehensive design abilities which are appropriate communication skill, design knowledge, design sense, handling skills of hardware and software. (Point: Critical Ability of the Problem, The Ability of Finding Research Theme, Creative Way, Design Management)
  1- 1	2D GRAPHICS B As the basic course of computer graphics for design, this class emphasize the learning of various expression skills of 2D programs. Students build up their ability to express ideas efficiently by using computers in the process of design.
  1- 1	DIGITAL DRAWING This class is a foundation course for designing to understand the basic concept and principle of design in 2 dimensions and to do the mature design through the composite of design element. And to acquire a basic plastic sense through various representations in 2-dimensional plane and applications with the media.
  1- 1	HUN-MIN-JEONG-EUM TYPOGRAPHY Focusing on <Hun-Min-Jeong-Eum>, we study the design characteristics and value of Hangul. It helps designers understand various text language environments.
  1- 1	MICRO TYPOGRAPHY Based on the understanding of the fundamentals of the structure of Han-gul and the traditional definition of typography, the current expressive approach is also critically dealt with. develop an eye for selecting a good typeface, an eye for finding the typeface that meets the purpose, and learn the basics of handling letters, words, and lines for effective communication.
  1- 1	SMART CODING In this course, students will learn programming techniques, basic knowledges and skills for making a website.
  1- 1	SOCIAL MEDIA PHOTO AND VIDEO This course focuses on understanding film and digital camera about photography theory, shooting and developing. Furthermore, students will edit photos to creative image through modifying, deforming and compositing on the computer.
  1- 2	CONVERGENCE- AND INTEGRATION-BASED THINKING AND WRITING The ability of analyzing and solving problems is emphasized as one of the conditions for survival in the 21st century and one of the core elements of creative capabilities. This course was designed to cultivate convergence- and integration-based creative capabilities, which are integrated problem-solving capabilities to collect, analyze and process knowledge and information by reinforcing the ability of analyzing and solving problems, recreate it in a synthetic fashion, and express it effectively through speech and writing. The course will help the students cultivate their synesthesia thinking and communication skills based on sympathy with other human beings, understanding of the community, and positivity or Gongseong that is sought after by Yeungnam University. Its ultimate goals are to promote the students' creative knowledge development and reinforce their writing capabilities consistently through "convergence- and integration-based thinking and writing as a problem-solving approach."
  1- 2	SOCIAL CONTRIBUTION AND SERVICE This course is to cultivate community sense as members of society and the global village for students in order to develop the basic knowledge required as global citizens. Especially, this course is to foster the spirit of cooperation, sharing, service, and creativity and study the social contribution and leadership to solving the challenges the global community faces. As a liberal arts course, it is centered to nurture a leader having the global capability to contribute to community development through learning the knowledge and the case on the value & logic of social responsibility focused on environmental preservation, social contribution, and good governance(ESG). This course aims to foster a generous mind, learn knowledge and technology and build the capacity to contribute to building a society towards a safer and happier world through the study of theory and practice.
  1- 2	SPECIALIZED ACADEMIC ENGLISH The aim of the course is to help students increase their fluency and accuracy in English. The course will be co-taught by Korean and Native English instructors. Korean instructors will provide students with an opportunity to practice English structure, vocabulary, and expressions, and students will be encouraged to enhance their verbal skills by actively participating in classroom activities. Students will further practice expressing themselves in English with native English instructors.
  1- 2	3D GRAPHCIS A As an relative course of 2D Graphics, this course emphasize the systematic comprehension of composition principle and expression methods of 3D through the understanding of 2D expression methods of computer software.
  1- 2	3D GRAPHICS B This course focuses on expanding expressiveness, students will build up their composition abilities about space, form and material, etc.
  1- 2	AI DESIGN PROCESS With the evolution of generative Al and its introduction into the practical design work environment, changes are being made to the existing process for design development by perfectly performing the role of a creator. In line with these changes in the design development environment and the transition of authoring tools, we can predict the design development process that will change and respond to it by designing and executing prompts that can utilize generative Al to produce formative design results. Learn practical skills.
  1- 2	DESIGN PRESENTATION In this course, students will learn comprehensive understanding of design and process of directing their own design.
  1- 2	IMAGE MOTION DESIGN The courses will help students to develop their fundamental aesthetic sensibility and creativity in design field. Students also explore a broad range of design knowledge and techniques.
  1- 2	DESIGN ENGLISH This course is about practicing English presentation of research results and the design process in international exchange and academic activities in the field of design. and learn academic English used in the field of design through analyzing international data and foreign publications.
  1- 2	MACRO TYPOGRAPHY Based on the theoretical study and case study of typography, the various theories of typography, such as the structure of letters, the principle of formation, and the correlation between letters and letters, are acquired and the design representative theory is incorporated to produce the design result required by this class. Through this process, we intend to complete the typographic application capabilities available as a basic means, from graphic, illustration to image, on a logically orderly basis.

• 2-1,2

  CurriculumThis table demonstrates the curriculum accroding to academic year.

  2- 1	BASIC OF MEDIA DESIGN To establish the foundation of aesthetic judgment and selection and the sense of value which are necessary to plan and manage the multimedia era.
  2- 1	COMMUNICATION DESIGN Ⅰ To understand the concept of communication in visual design and develop skillful techniques in a studio class.
  2- 1	INFOGRAPHICS In this course, students will find meaningful information and will learn collecting, editing and visualizing information.
  2- 1	IOT MEDIA DESIGN In this course, students will understand components of web and learn system software installing and programming skills for composition of the app. Students will make their own websites with practical exercises.
  2- 1	TYPE DESIGN Type design is a class that understands the long history of graphic shapes and trends in contemporary times, and students plan and express their own fonts. In particular, based on the principle of creation of Hunminjeongeum, emphasis is placed on exploring the possibility of expression in the future Korean alphabet.
  2- 1	UX DESIGN PROCESS UX(User experience) design is a term used to describe the overall experience and satisfaction a user has when using a product or system. It most commonly refers to a combination of software and business topics, such as selling over the web, but it applies to any result of interaction design. The course introduces not only new design process but also usability. Specially, it focuses on understanding users through observation methods and creating user scenarios. Also it fully encompasses traditional industrial design and extends it by addressing all aspects of a product or service as perceived by users.
  2- 1	3 DIMENSIONAL ANIMATION This course builds upon information introduced in 3D Animation. Students learn character animation techniques unique to various professional studio environments.
  2- 1	CREATIVE ILLUSTRATION This course is to develop creative illustration skills by learning the basics of observation and description of events or things and through a given task, practice the texture of the material and effect.
  2- 2	BRAND DESIGN In this course, students will make a new value of object through design exercises about visual identity of brand.
  2- 2	CHARACTER DESIGN Develop logo design for the individual and company and the various systematic methods of the design.
  2- 2	DESIGN CONTEST WORKSHOP Through participation in prestigious international design competition provides a major motivation for learning and international design trends and issues are being exposed.
  2- 2	DESIGN RESEARCH The purpose of this course is enhancing the ability of design planning and presentation. Students will learn how to gathering, analyzing and editing visual information data and theories of industrial and environmental design through digital media equipments.
  2- 2	FUTURISTIC INDUSTRIAL DESIGN This course is a LINC+ Adventure Design course where students explore their own topics and form teams to carry out design projects. Planning a design business model for future society through student-centered education and producing final design results. To do this, students will learn how to implement practical application technologies such as 3D printing required for future design industry field.
  2- 2	INTERFACE DESIGN In App environment, We are hearing the most useful information through visual. For the user who use the icon to navigate to the path of Information, icon design is needed to visualize information clearly and quickly.
  2- 2	LOCAL VISUAL CULTURE AND DIGITAL DESIGN Through the experience of discovering local tangible and intangible historical and cultural assets and visual cultural assets, and finding their value and meaning, it understands the meaning of local culture and gives new meaning and value to local assets and visual cultural contents. To this end, we study historical/public value and value as information/content with objective data of local culture collected through desk research on the subject of local visual culture. Through field research, which directly explores the project target area, reinterprets the place with their own subjective eyes, reconstructs it into "poetic" and "literary" content, and visualizes it as various results such as 2D/3D graphics, video, and UX/UI design.
  2- 2	MEDIA DESIGN PROJECT To develop the potential and artistic value of image design and media and practice the professional designer course applying visual media.
  2- 2	READING DESIGN In this course, students will learn how to understand images and will exercise organizing their idea through writing.
  2- 2	COMMUNICATION DESIGN Ⅱ To learn idea development and design processes. In addition to, professional skills are enhanced in a studio class.
  2- 2	EDITORIAL DESIGN The course is designed to acquaint the students with the concept of publishing and editing techniques in a studio class through the comprehension of properties of publication made by print.

• 3-1,2

  CurriculumThis table demonstrates the curriculum accroding to academic year.

  3- 1	CONVERGENCE CAPSTONE DESIGN I Students will obtain creative and independent research capability by performing teamwork experiments which combine theoretical knowledges learned from lectures in subdivisions of design.
  3- 1	DESIGN CULTURE CRITICISM In this course, students will search over the concept of design culture and build up their critical viewpoint about design through reading and writing.
  3- 1	LOGIC AND STATEMENT OF DESIGN This course researches on a logical mind, analysis and description of work, and systematic sentence for work analysis.
  3- 1	MEDIA STUDIO WORKSHOP To study how to produce creative and in-depth advertisements by understanding the concept of images and looking at the characteristics of understanding and expression of images through the study of the history and evolution, type and characteristics of advertising. Practices are conducted on the expression of visual beauty using the visual media. They have the opportunity to visualize (video) the world of their imagination and experience it on their own.
  3- 1	MOTION GRAPHICS Ⅰ Students will learn not only general video like IPTV contents, music videos, game animation, documentaries, educational media, but also techniques of motion graphics such as planning, producing, shooting and simulation of interactive contents which are required in various fields.
  3- 1	UX/UI DESIGN WORKSHOP UX/UI design analyzes media contents that are applied to new media in changing cultural life through UX-user experience, and plans interactive content in cultural convergence service areas that can be proposed by users so that it can be applied in practice, so that the concept and indirect experience of media content can be applied in practice. In addition, cultural thinking and converged thinking based on ICT technologies will be fostered, and based on this, they will be able to apply them to actual proposed projects.
  3- 1	BRAND DESIGN WORKSHOP Understand the actual practice of brand development through case analysis and practice of strategies and processes for establishing effective brand identity. From establishing brand strategy to brand name, brand design (BI), application design, brand and registration process, the entire process for building brand identity is conducted in one project in depth to increase understanding of brand development.
  3- 1	GRAPHIC DESIGN WORKSHOP A systematic planning process is studied by establishing a design process that can select, theoretically establish and project specific topics in the design field. To be able to have an approach to design and planning ability to materialize, acquire professional knowledge and experience in graphic design through theory and research and practical skills, equip the designer's qualities based on his ideas and expressive skills, and develop creativity and expressiveness.
  3- 1	SERVICE DESIGN Synthesizing the elements of human surroundings, this course sets an objective to solve manifold problems in human society for its aesthetic elements: proportion, balance, materials, sense of color, spatial structure and to focus on sustainable design categories: LOHAS, Ecology, Universal design in order to obtain coherent design results by providing on-site practice-based education through cooperating with professional fields.
  3- 2	ANIMATION PROJECT Research a variety of domestic and analysis of images and animations, through the study of visual aesthetics, the uniqueness of the basic concepts and techniques and learn the basic concepts of video production is a process. Continuous audio-visual education and the changing characteristics of the media to quickly understand the flow of various media by acquiring a variety of video content can be creative leads.
  3- 2	BOOK DESIGN With the substance of art books and meeting with maximizing devise mischief, Paper, printing bookbinding including how to test new ways of expression.
  3- 2	CULTURAL REGENERATION CAPSTONE In this course students will proceed capstone design project through teaming. Moreover, they will find renewable subject matters around our visual cultural environment and make it a new value.
  3- 2	GRAPHIC DESIGN To be able to have an approach to design and planning ability to materialize, acquire professional knowledge and experience in graphic design through theory, research and practical skills, equip the designer with the quality of skills based on mental and expressive skills.
  3- 2	MOTION GRAPHICS Ⅱ As a new creative representation tool of new media, This course is produced experimental techniques of motion graphics to apply practical work and post production.
  3- 2	PACKAGE DESIGN(!) To understand function and purpose of package design and explore the role of communication according distribution structure of goods through practice.
  3- 2	TEACHING METHODOLOGY OF DESIGN This course is to study the meaning and goal of design education, methods of design development, analysis of design curriculum in secondary education, methods of design instruction and evaluation to achieve the whole of design education with its historical background (2009~)
  3- 2	TRANS MEDIA In this course, students will learn how to blend techniques beyond boundary among media such as graphic, image, internet, mobile and so on.
  3- 2	MEDIA STUDIO To understand and communicate semantic reactions in modern society, it is very important not only to be able to read and write in written language but also to be able to read and write in visual language. The class aims to enable people to express their thoughts in words and also enhance the ability of storytelling to emerge as the most important topic at the moment, and delve deeper into the planning parts of video and film with scenario and storyboard production.
  3- 2	UX/UI DESIGN The UX/UI design examines media content that is being applied to a variety of changing new media through UX-user experience and, based on that, approaches currently being used as a concept of service design to explore direction for new media content.

• 4-1,2

  CurriculumThis table demonstrates the curriculum accroding to academic year.

  4- 1	CONVERGENCE CAPSTONE DESIGN II Students will obtain creative and independent research capability by performing teamwork experiments which combine theoretical knowledges learned from lectures in subdivisions of design.
  4- 1	CULTURAL CONVERGENCE FIELD PRACTICE 1 This course is designed practicing practical fields which are design companies and public offices and helps to planning detailed employment preparation.
  4- 1	DESIGN SHARING PROJECT Through collaborative design students and the local community, Try to find a social responsibility sustainable design.
  4- 1	DESIGN STRATEGY ESTABLISHMENT In this course, students will learn theoretical understanding and concept about the customers’ characteristic, strategies and policies of company management, product development conditions and analyze the principles of market configuration and design strategy which can cope with it.
  4- 1	IT DESIGN CONVERGENCE PROJECT(CAPSTONE DESIGN) Along with the beginning of the 4th industrial revolution and the expansion of the industry based on IoT, Students will learn IT convergence project planning through emotional based service design process and practice prototyping production pipeline through engineering programming process and UX / UI design process. Students will be able to build up a team of interdisciplinary computer science and visual communication design departments to enhance understanding of each other’s fields as they are carrying out practical projects through collaboration.
  4- 1	METHOD & RESEARCH OF DESIGN TEACHING MATERIALS This course aims to understand nature of design subjects, analyze components fo design textbooks, search teaching programs and guidance methods, and investingate assitant audio - visual materials
  4- 1	PACKAGE DESIGN(2) To understand function and purpose of package design and explore the role of communication according distribution structure of goods through practice.
  4- 1	PERSONAL DESIGN I (CAPSTONE DESIGN) The goal of the course is to grow able visual designers in this mass communication society through the study of various skills and creative ideas.
  4- 2	CULTURAL CONVERGENCE FIELD PRACTICE 2 This course is designed practicing practical fields which are design companies and public offices and helps to planning detailed employment preparation.
  4- 2	CULTURE GOODS DESIGN The course is designed to acquaint students with the overall concept of culture goods and the experiences of production, research and development of visual culture goods according to the items.
  4- 2	PORTFOLIO As a designer in a society that require a resume, portfolio, interviews, presentations, meetings and communications with a specific type of design course is to prepare and practice. In addition to the four-year experience performing general clean up all the training and the personality to design a personal portfolio.
  4- 2	DESIGN ISSUE In this course, students will figure out and discuss about current design trends through books, magazines, image materials and seminar and learn critical viewpoint about design.
  4- 2	PERSONAL DESIGN II (CAPSTONE DESIGN) This course is designed to make students accomplish the special project for the graduation exhibition and revise the individual works through the evaluation and retouch.